Whitney Falk is Founder & CEO of ZZ Driggs, a company reimagining how we furnish our homes, offices, and the places we dwell for a new economy. Prior to founding ZZ, Whitney was Vice President in Institutional Equity Research Sales in the New York headquarters of Jefferies, a global investment bank with 31 offices worldwide and over 3,000 employees. While at Jefferies, Whitney was the youngest individual in the firm’s history to cover multi-billion dollar accounts solely on her own and was awarded Rookie of the Year in 2012 (the first female ever to receive the award), Jefferies Women’s Initiative Network Rising Star of the Year in 2013, Women’s Bond Club Runner-Up Rising Star of the Year 2013, and an appointed member to the Jefferies Emerging Leadership Committee. Whitney holds a BA in Art History from the University of Miami, paid for her private four-year tuition on her own, and has a self-taught education in finance and economics. Whitney currently resides in Fort Greene, Brooklyn and on occasion gives walking tours of her favorite NYC neighborhood with all proceeds attributed toward Afghan and Syrian refugee efforts.